Diamond cut is the most important of the four C's. When purchasing a diamond, it is wise to devote the majority of your budget to the best cut you can afford since cut directly influences a diamond's appearance. Learn more

After diamond cut, the second most important of the four C's is color. D-F is an ideal color grade but G-H is still considered colorless. I-K have very faint yellow tones that can be masked in a number of ways.
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Diamond clarity is rated on a scale that goes from FL to I3 and is based on the presence of microscopic inclusions. FL stands for flawless and designates a diamond free of inclusions. Learn more

Carat refers to the weight of the diamond; however, carat weight does not accurately convey size. Sometimes a diamond may appear larger when viewed from the top compared to a diamond of the same carat weight. Learn more


Certification is so pivotal when purchasing a diamond because it accurately and objectively conveys the true qualities of the diamond.
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