Summer may just be the best time to buy a diamond ring, but not for the reasons you would expect. Diamond prices tend to fluctuate with no regard for the weather or the seasons. What does change over the summer is demand.
Right before the winter shopping season, jewelers stealthily raise their prices and blame the market. Then, come the holidays, they offer a discount so that customers think they’re getting a deal, when they really are paying the same.
During the summer, jewelry stores are lonely places, but this is when you’re sure to get the best service and the absolute best selection. Plus, if your ring is manufactured shortly after you order, like at ZIVA Jewels, during this slow period the jeweler has time to create a perfect masterpiece because he has the time to take care of every little detail.