Where the Tennis Bracelet Gets Its Name

Before there were tennis bracelets there were eternity bracelets. In actuality, the design is exactly the same so you’ll sometimes still hear the name eternity bracelet to refer to a single row of symmetrical inline diamonds or gemstones.

The name tennis bracelet didn’t gain popularity until the 1987 US Open. Chris Evert, the former World No. 1 woman tennis player and the winner of 18 Grand Slam singles titles, wore a George Bedewi diamond tennis bracelet to the match. This prompted attention from the crowds since it was uncommon to wear such fine designer jewelry to play tennis.

Although fashionable, the choice proved to be impractical when the clasp broke during the match. This only gave more allure to Chris’ elegant diamond bracelet. The match was halted so she could recover her diamonds and thus a jewelry trend began. Diamond bracelets gained popularity and the name tennis bracelet stuck.

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Try Before You Buy – A Better Way to Buy Fine Jewelry

When we introduced Try Before You Buy more than a year ago, we didn’t expect what a success it would become. We’re changing the way customers buy jewelry online by building a relationship with our customers, something that other big name retailers have been quick to ignore. We wanted to provide a better service experience and our customers have embraced our new approach.

We’ve adapted Try Before You Buy several times to better serve the needs of our customers and we’ve finally arrived at what looks to be the most permanent incarnation of Try Before You Buy.

Starting in April, customers will no longer be able to buy directly from our site (although in exceptional cases we might be willing to make an exception and place an order by phone).

From now on, if you are interested in purchasing an item, place a Try Before You Buy request. Our Personal Consultants will answer any questions you may have related to the construction of our jewelry or direct you to one of our master jewelers if you would like to adapt a style or find out if your center stone will fit. We want you to find the piece you’ve been looking for.

Once you have decided on a style or two (or three) your Personal Consultant will locate an affiliate near you. In the event that no affiliate exists within a reasonable distance, we will find an independent jewelry store in your area who is willing to host your ring. We send the style you would like to see within 10 business days so you can decide if you would like to make a purchase.

The process is simple and allows you to be sure of what you are purchasing. Plus, you’ll receive the absolute best service since you get to speak with a sales associate in person. We stand by our high quality products and we are confident that once you see a ZIVA item, you’ll fall in love.

Start shopping at ZIVAJewels.com and experience the convenience of Try Before You Buy for yourself.

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The Love Story Project

We’re looking for happy couples who have been married 30+ years to interview. Do you have a good old-fashioned love story? Did you fall in love at first sight? Did you have a grand adventure or endure crushing hardship with your spouse? Tell us about the love of your life.

We’d love to hear from couples whose relationship has endured the test of time. We want to know your secret to a lasting relationship and gather any advice you have for young newlyweds. Email us at marketing [at] zivajewels.com if you have a story to share.

Here is a story to get things started. Danny and Annie were married in 1978. Their story began with a frank speech he made on their first date and was filled with romantic weather reports and other beautiful moments until the end. Careful if you’re watching at work, you might get teary.

We can’t wait to hear your stories! Email us at marketing [at] zivajewels.com if you have one.

Photo inside ring : courtesy of Adwriter via Creative Commons License

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Small Business Saturday

ZIVA Jewels is so pleased to be participating in Small Business Saturday. Place an order on Saturday, November 26 and receive and additional 10% off already reduced prices.

Get 10% off your order with the coupon code SBS2011*

*Excludes center stones and clearance items.

As always, we offer Free Overnight Shipping with no minimum amount and Gift Wrapping. We encourage shoppers to place any holiday orders early. Don’t put off choosing the perfect engagement ring or you might have to postpone your proposal!

Our Personal Consultants will be ready to help you choose the perfect holiday gift or engagement ring. Come enjoy everything that our new site has to offer.

Photo Courtesy of Ctz Nürnberg through Creative Commons License

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The ZIVA Jewels Blog featured in November Issue of JCK Magazine

We’re we’re very excited to be featured as one of JCK Magazine’s Top Ten Blogs. You can read the full article here. A special thanks to our friend on Twitter Rob @robbatesjck for making it happen.

P.s. check out Rob’s funny comedy writer blog, you’ll get a kick out of it.

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The Average Engagement Ring

Photo courtesy of spaceyjessie through Creative Commons license

Consumers are no longer following the 2-3 months’ salary rule when it comes to buying engagement rings. Without any guidelines, how do you determine how much you should spend?

The average annual salary in the US for 2011 is around $46,000. If a person followed the 2-3 month rule, they would spend $11,500-7,600 on a diamond engagement ring; however, people are usually spending much less.

According to a survey conducted by the Knot, the average cost of an engagement ring in 2009 was $5,487. In 2010, grooms spend on average $5,392. It is estimated that between 75-80% of first time brides receive an engagement ring, while only 67% of repeat brides receive one.

How big is the average diamond ring? A survey conducted by Glamour magazine concluded that the average carat weight is 1.18ct but most jewelers agree that size varies average varies according to region. In the Midwest, the average carat weight is between ½-1 carat, while in New York the average is 1.5-2 carats.

What does is look like? More than half choose the classic round shape diamond. The second most popular is the princess cut. When it comes to clarity, the majority of buyers fall between SI1-VS1 with VS2 being the most popular. For color, most people buy in the E-H range. G color diamonds are chosen most often.

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How to Finance a Ring for Your Fiancée

Photo courtesy of thetejon through Creative Commons license

Buying an engagement ring can be costly to begin with, but if you don’t have the money upfront, it can quickly get even more expensive. What is the best way to finance a diamond engagement ring?

Well, the absolute way comes as no surprise. The best way is to save up. The earlier you begin the less you’ll have to save every month. If you start saving as early as your first date and you save $100 a month, you’ll have at least $3600 plus interest by the time your third anniversary comes around. Think about that when you’re starting to date someone new and are thinking that maybe she’ll make a good wife one day.

Paying for the engagement ring with the cash you’ve saved up isn’t the best idea though. You’re much better off paying for it with a credit card and paying off the balance with your engagement ring savings once you receive your statement. With such an important purchase, it helps to have the protections and benefits that buying with a credit card offers. These benefits might include the ability to return the ring in case she says no or an easy way to score some airline miles that you could use for your honeymoon.

If you must finance the ring, there are some creative ways to avoid the notoriously high interest rates some jewelry stores offer. First, see if there are any jewelry stores in your area that offer no interest financing or layaway. Then take in any gold or diamond jewelry to trade in toward the value of the engagement ring. You might want to see if the store is hiring before you mention you’re looking for a ring. If you can swing a part time job for a bit, then it could be a great way to score a sweet employee discount.

For those buying online, PayPal offers a payment option called Bill Me Later. It allows you to pay for a purchase over the course of six months with no interest, provided you have good credit. ZivaJewels.com offers this option and there are other online retailers that do as well.

Another creative financing option could work for you if you’ve been thinking of getting a new car. Interest rates for auto loans can be pretty low especially when compared to the 20% interest rate you could be paying at a jewelry store. You can sell your present car and use the cash to buy the ring. Then go to a dealer that has a zero down special and get yourself a new car. This is a win-win situation if you ask me. She gets a great ring and you get a new car!

 

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Choosing the Right Gemstone

Choosing your ideal gemstone ring can be a daunting task. With the latest edition of Walter Schumann’s Gemstones of the World listing over 200 different varieties, how do you know what gemstone is right for you? To further complicate the problem, gemstones are said to have different planetary vibrations, properties and meanings so it isn’t always a matter of choosing based on looks alone.

Photo courtesy of bubbo.etsy.com through Creative Commons license

The easiest way to choose a gemstone is to choose one you love. Choose the one that speaks to you or that you feel an attraction to.

If the gemstone will be a gift, find out if the person has an affinity for their birthstone. The most coveted birthstones are rubies, emeralds, sapphires so persons born in July, May and September will usually not object to receiving their birthstone. As for the other birthstones, it is usually a matter of personal taste. Plus some months have more than one gemstone, so the wearer my prefer one over the other.

You can also choose birthstones to represent a person. Some engagement rings have three stones, the traditional center diamond, the groom’s birthstone and the bride’s birthstone. Mothers are sometimes gifted with a ring that has the birthstone of each of their children.

In the event that you are giving someone a gemstone to celebrate an anniversary, there are different gemstones associated with different anniversaries.

Each gemstone has a varying level of hardness. Harder gemstones are better for gemstone rings while softer gemstones are more appropriate for a gemstone pendant or gemstone earrings. Where the gemstone ranks on the Mohs scale of hardness will tell you if the stone is considered durable or delicate. Sapphires and rubies (rated a 9 on the Mohs hardness scale) are the second-hardest stone after diamonds so they are the most dependable choice. Emeralds  and Tanzanites, (both rated a 7.5 to an 8 on the Mohs hardness scale) are considered fragile but are still considered valuable because of their rarity.

When it comes to healing properties, gemstones are said to carry planetary vibrations that can be used in one of two ways. You can wear a gemstone for a long life or as a temporary healing treatment. If you are wearing gemstone jewelry for longevity it is advised to wear your moon sign gemstone which is different from your traditional sun sign birthstone; however it is advised that you consult your spiritual healer to be certain you are choosing the right one.

For temporary healing, you can use the gemstone associated with the physical or spiritual area you are trying to improve. Rubies are an empowering stone that give the wearer the strength to overcome martyrdom and escape self-inflicted suffering. Tanzanite is a calming stone and is said to enhance composure and harmony. It is the perfect stone for workaholics and helps them take it easy by calming overactive minds. According to folklore, peridots are protective stones that dispel negative energy, especially if it is set in a yellow gold setting and worn around the neck.

 

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New Site, New Blog

We’re making some major changes to ZIVAJewels.com. Over the next few weeks we will be improving our site. These aren’t just cosmetic changes either. Our mission is to make ZIVAJewels.com the most convenient and secure way to buy fine jewelry and the changes to our site will surely get us there.

You’ll soon be able to find what you’re looking for more quickly than ever before. With our more secure back end, you’ll be able to rest easily knowing that you’re personal information is better protected from identity thieves. You will also have a few more payment options including Bill Me Later and PayPal.

You’ll notice some changes have already taken place, like our blog and twitter. We expect the new site to be fully operational September 2011 so keep an eye out.

 

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The Best Time of Year to Buy Fine Jewelry

Spiral Seashells in the Sand

Photo Credit: D. Sharon Pruitt

Summer may just be the best time to buy a diamond ring, but not for the reasons you would expect. Diamond prices tend to fluctuate with no regard for the weather or the seasons. What does change over the summer is demand.

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Wedding Rings Guide

Whether you choose a white gold wedding ring or a platinum wedding band, make sure your ring is everything you want it to be and ready for your big day!

Get Your Wedding Ring Sized Before the Wedding

Getting a wedding ring with a perfect fit isn’t as simple as walking into a jewelry store and ordering the same size as your engagement ring. In most cases both rings will need to be a 1/4-1/2 size larger.

Rings with a wide band typically need to be a larger size in order to be comfortable. Even though the majority of wedding and engagement rings aren’t more than a few millimeters thick, when they are worn together the rings add up to a wider band.

Learn more about how to find out your ring size

Radiant Diamond Wedding Band Continue reading

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Engraving Ideas for Rings

Love between two people can take so many different forms, from the ardent to the patient and devoted, to the daring and romantic. Each love should be celebrated in it’s own way so we have collected various quotes and aphorisms to communicate your love.

Languages Other Than English

Sometimes there are no words to express how you feel…in this language.

  • Ab Imo Pectore (Latin: From The Bottom Of My Heart)
  • Ad Finem Esto Fidelis (Latin: Be Faithful To The End)
  • Amor Vincit Om (Latin: Love Conquers All Things)
  • Amore Mio (Italian: My Love)
  • Amorem Meum Tibi Semper Dabo (Latin: I Will Keep Giving You My Love Always)
  • Ani L’dodi V’ dodi Li (Hebrew from the Song of Solomon: I am My Beloved’s and My Beloved is Mine)
  • Con Todo Me Amore (Latin: With All My Love)
  • Deax Corps Ung Cuer (French: Two Bodies, One Heart)
  • Deus Nos Iunxit (Latin: God Joined Us)
  • Dodi Li V’Ani Lo (Latin: I Am My Beloved’s and My Beloved Is Mine)
  • En Bien Aimer (15th-century French: To Encircle With Love)
  • Je T’aime (French: I Love You)
  • Mon Amour (French: My Love)
  • Mon Cœur Avez (French: You Have My Heart)
  • Mon Cœur Est A Vous (French: My heart is yours)
  • Par Grant Amour (14th/15th-century French: For My Greatest Love)
  • Pari Passu (Latin: With Equal Step)
  • Pour Vous Seule (French: For You Alone)
  • Reins Sans Amor (French: Love is All in All)
  • Te Amo (Latin: I Love You)
  • Une Dezir (French: My One Desire)
  • Vous Et Nul Autre (French: You And No Other)
  • Il Mio Cuore e il Tuo Per Sempre (Italian: My Heart is Yours Forever)

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Why Diamonds Are Worth So Much

We get so many different customers here at ZIVA and each couple has their own special story. Some of them are even kind enough to share it with us and let me tell you, romance is not dead. If you hear the way some of these gentlemen talk, why it can turn the most heartbroken cynic into sighing hopeless romantic.

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How to Secretly Find Out Her Ring Size

Depending on who you’re dealing with it could be as simple as asking a simple question or as difficult as staging a fiendishly clever plot.

We’ll start with the easiest options and if they aren’t appropriate for your situation, just move on to the next option.

Ask Her Mother or Her Best Friend

Chances are they’ve talked about what their dream engagement ring or wedding would be like with this person, so they might know the answer. Be careful when you ask though. If the person has a tendency to share secrets, they could spoil the surprise.

On the other hand, her best friend might be stealthier than you and keep a secret better than a priest, in which case have her take your girl to a jewelry store to get sized “just for fun.” She can also say that she thinks her own boyfriend is getting ready to propose so she wants to get sized in case her boyfriend asks your girl. Don’t underestimate the power of misdirection in this situation.

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Ruby Gemstone

Rubies are said to rule over all other gemstones. This July gemstone is one of the most sought after gemstones in the world, and for good reason…

Red Ruby and Diamond White Gold Ring

Ruby Properties

Rubies have a hardness of 9 on the Mohs hardness scale, so they are a very durable and uncomplicated stone to own. A ruby gets its color from the presence of chromium. Unfortunately, the chromium also makes rubies prone to cracks and fissures so stones that are larger than 4 carats are exceedingly rare. Rubies above 5 carats are not entirely uncommon but the conditions need to produce them, especially without inclusions, requires an unlikely environment that is hospitable and stable.

There are some inclusions (flaws) that are favorable in a ruby. Fluorescent elements

that are present during the formation of a ruby will produce a fluorescent stone. Burmese rubies are known to have a strong red fluorescence that improves on the already rich red color. In 3 out of every hundred rubies, the inclusion of rutile needles (also known as silk) produces a favorable optical effect known as asterism. If such a ruby is cut into a cabochon, a 3 or 6 pointed star will appear and move across the surface.

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